FOR IMMEDIATE RELEASE
CRYSTAL DYNAMICS AND GEOCACHING.COM FORM AN EXCLUSIVE GAMING COLLABORATION FOR THE UPCOMING RELEASE OF TOMB RAIDER
Redwood
City, CA (January 11th 2012) — Crystal Dynamics™, a Square Enix™
studio, announces today that it is working with Geocaching.com, a
Groundspeak project as part of its campaign for the upcoming release of
TOMB RAIDER®.
Geocaching
represents a rapidly growing community of over 5 million participants
seeking over 1.6 million active geocaches hidden globally in locations
such as Times Square, the Berlin Wall, and Great Wall of China. Over the
past 11 years, the team at Geocaching.com has been busy creating the
world’s largest location-based real-world treasure hunting experience.
Millions of avid geocachers download Geocaching.com’s mobile App or use a
traditional GPS device to hunt for caches every month, documenting an
average of over 180,000 geocaching experiences each day.
Through several initiatives over the coming year, Crystal Dynamics and
Geocaching.com are teaming up to create a series of unique
location-based adventures that truly embody the spirit of TOMB RAIDER
and Lara Croft™’s drive to become an explorer. To develop these
adventures, Crystal Dynamics will be using both the traditional
Geocaching.com treasure hunting format, as well as Groundspeak’s latest
photo-based adventure project, Geocaching Challenges.
“We
are truly excited to be working on a series of exclusive gaming
initiatives with Groundspeak,” said Karl Stewart, global brand director
for TOMB RAIDER and Crystal Dynamics. “As a longtime fan of Geocaching,
it’s the perfect fit for TOMB RAIDER and to be able to create a series
of worldwide Geocaching treasure hunts for TOMB RAIDER is going to be a
lot of fun.”
of us have been playing TOMB RAIDER since the first game launched in
1996, and we are excited that Geocaching.com is partnering with Crystal
Dynamics on this project” said Jeremy Irish, CEO of Groundspeak. “TOMB
RAIDER is all about exploration and discovery. It inspires the
adventurer in all of us, much like geocaching does, and we are excited
about the opportunities that this project presents for both geocachers
and TOMB RAIDER fans worldwide."
About Groundspeak
Groundspeak
Inc. develops and publishes tools to enable the creation and sharing of
unique location-based adventures in the real world. Groundspeak owns
and operates Geocaching.com, the world's largest location-based outdoor
recreation portal; Waymarking.com, a toolset for identifying interesting
and useful locations; and Wherigo.com, a toolset for creating and
sharing location-based multimedia adventures in the real world.
>More information on Groundspeak Inc. can be found at
http://groundspeak.com
Square Enix Ltd., a part of the Square Enix Europe business unit, develops,
publishes, distributes and licenses SQUARE ENIX®, EIDOS® and TAITO®
branded entertainment content in Europe and other PAL territories as
part of the Square Enix Group. Square Enix Ltd. also has a global
network of leading development studios such as IO Interactive™, Crystal
Dynamics® and Eidos Montréal. The Square Enix Group boasts a valuable
portfolio of intellectual property including: FINAL FANTASY, which has
sold over 100 million units worldwide, DRAGON QUEST® which has sold over
59 million units worldwide and TOMB RAIDER® which has sold over 35
million units worldwide; and the legendary SPACE INVADERS®. Square Enix
Ltd. is a London-based, wholly-owned subsidiary of Square Enix Holdings
Co., Ltd.
More information on Square Enix Ltd. can be found at
http://www.square-enix.com/eu/en/.